Restriction, Fads, Extremes
High friction, High sacrifice
Violates Psychology
→ Fall Off → Weight Regain
Calories, Protein, Training, Sleep
Simple, Sustainable, Easy
Aligned with psychology
→ Consistent → Permanent Result














AI + Tech Removes Friction
Snap a photo → instant calorie/protein data. Tracking becomes easy
Wearables Makes Tracking Effortless
Steps and sleep tracked automatically
High-Protein Foods Are Everywhere.
Yogurts, snacks, desserts; easy to hit targets with food you’ll actually enjoy.
Culture Shift
Elite shape is now a founder status signal

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