Get in Elite shape Without Giving Up The Life You’ve Built

You’ve built success in business.


But your body? It’s been stuck on repeat.


Tons of work. Little reward.

It’s not you.


The strategy you followed was never built to last - psychologically

Why The Strategy You Followed Inevitably Broke

Only 6% of people sustain their new years fitness resolutions to the end of the year.

94% of people fall off.

Not because they’re lazy.


Not because they lack discipline.

But because almost every strategy violates the 4 laws of human behavior,

principles backed by decades of research and made popular in Atomic Habits.

❌ Not obvious - it doesn’t fit real life.

❌ Not attractive - it kills enjoyment.

❌ Not easy - it complicates your life

❌ Not satisfying - results are inconsistent.

When a strategy breaks these laws, falling off isn’t failure, it’s inevitable.

Progress → Fall off → Regain weight → Start over.

What Works? Lifestyle Engineering

Lifestyle Engineering works with your psychology, not against it.

It installs the 4 habits that control elite shape

Into your life in line with the laws of human behavior:

Obvious, attractive, easy, satisfying.

The methodology isn’t about pushing harder.


It’s about working in line with psychology so your strategy is simple, easy and enjoyable.

Consistency then becomes automatic.

The result: a lean, defined body that commands respect.

And confidence that carries into every meeting, every dinner, every room you walk into

Broken Strategy vs Lifestyle Engineering

Broken Strategy

  • Restriction, Fads, Extremes

  • High friction, High sacrifice

  • Violates Psychology

    → Fall Off → Weight Regain

Lifestyle Engineering

  • Calories, Protein, Training, Sleep

  • Simple, Sustainable, Easy

  • Aligned with psychology

    → Consistent → Permanent Result

2017

2025

2017: shredded but trapped in extremes.


2025: visible abs, dessert in hand, full life.


The difference?

I engineer the key habits into my lifestyle so staying lean became easy, enjoyable, and repeatable not a battle.

Founders In Elite Shape Without Sacrificing Their Lives

Adrian got visible abs whilst building his next company, traveling monthly and dining out weekly

Brian was stuck at 215 lbs, training hard but seeing no change.


12 weeks later, he’s leaner, sharper, and under 200 lbs all while traveling, working, and living life on his terms.

Johnny has shred 10 lbs in just 8 weeks, rebuilt his confidence and feels back to his best self.

Watch how Domenic, a founder and father, got into the best shape of his life in just 90 days - stronger, leaner, and fitter than in his 20s while running his business, traveling, and enjoying life.

Your Previous Strategy Failed You. This One Won’t.

If you’ve put in the work but never locked in elite results it’s not you. It was the strategy.


Request your private consultation and we'll design a plan that feels easy, enjoyable and sustainable

Client Strategic Feedback

Just 1 week after this feedback, our client had already increased his protein in a simple and easy way that fit his lifestyle.

Client Strategy Call

10 weeks ago Brian was stuck in a plateau - training hard but seeing no visible change. Today, he’s at his lightest weight in 10 years, full of energy, and finally in control. Even through vacations, work trips, and weekends away.

Why This Is Easier Than Even In 2025

  • AI + Tech Removes Friction

    Snap a photo → instant calorie/protein data. Tracking becomes easy

  • Wearables Makes Tracking Effortless

    Steps and sleep tracked automatically


  • High-Protein Foods Are Everywhere.

    Yogurts, snacks, desserts; easy to hit targets with food you’ll actually enjoy.


  • Culture Shift

    Elite shape is now a founder status signal

How We Install The System In Your Life

We start by tracking your sleep, steps, training, and current nutrition so we know your exact baseline.

From there, we set your calorie and protein targets around the life you already live: dinners out, travel, busy work weeks.

No overhaul. Just small, easy upgrades.

If you love dessert or a glass of wine, we factor it into your calories so nothing feels off-limits.

When you travel, your workouts adjust automatically - bands, gym plan, or steps.

Behind the scenes, we’re tracking the 3 key data points that gives us full control of fat loss.

Weight, activity, calories.

That’s why fat loss stops feeling like luck and becomes predictable.

And with daily messages from our team you build huge momentum

This is elite shape made simple, easy, and sustainable

Request your private consultation and we'll design a strategy that feels easy, enjoyable and sustainable.

Watch Video #3

“What makes the Empowered Awakening Blueprint different to other programmes?”
I share how our Empowered Awakening Blueprint enables busy professional men to eradicate their limiting beliefs and achieve long lasting and sustainable health.

Watch Video #6

The key to our clients success is no secret...It's ACCOUNTABILITY!
In this video we show you how we are there to make sure you do what you said you would do.

Don't Just Take My Word For It...

See What Others Have Said About Their Experience!

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If you pinky-promise ALL the above is true?

Roger Brown